Building On Threads

Corey Clouthier

Corey Clouthier is the founder and Executive Director of Firebrand Recovery, a North Bay-based organization dedicated to supporting individuals and families affected by addiction and substance use challenges. Passionate about recovery, mental health, and community well-being, Corey works to create accessible pathways to healing while helping reduce the stigma often associated with addiction.

Through Firebrand Recovery, Corey advocates for compassionate, person-centered support and believes

that every individual deserves the opportunity to rebuild their life with dignity and hope. His work is rooted in the belief that recovery is possible and that strong communities are built when people come together to support one another through life’s most difficult challenges.

Who We Are:

There is a massive, untapped wealth of skill, wisdom, and grit in the people of Northern Ontario. We live in a place where the landscape is vast, but our stories are even deeper. Building On Threads was created to be a comprehensive, one-stop shop for our region—stitching together a podcast, a magazine, and a speakers bureau to ensure these voices are heard, connected, and celebrated.

While our focus is firmly on Northern Ontario, we believe that the journey of the human spirit is universal. We aren’t exclusionary; if you have a story that fits our mission of triumph, growth, and healing, we want to hear it.

Why We Started

This mission is deeply personal. For me, the catalyst for everything was the loss of my nephew. That heartbreak sparked a series of life-altering changes and led me to a realization: my story needed to be told. In finding my own voice through the grief, I realized that so many others are carrying stories that are just waiting for a place to land. Healing is an art shared by all, and we are here to make sure those stories find their way to the people who need them most.

Get in Touch

Whether you have a story to share, a skill to offer our volunteer team, or you’re interested in booking a speaker, we’d love to hear from you.